The Brand Ultrafino
Our hats are finely hand-woven out of toquilla palms. The finer the weave, the finer the hat. A hat that is considered to be of Ultrafino grade contains at least 600 weaves per square inch and takes about 6 months to make. When the company was started in 2003 the first hat ever sold was an Ultrafino grade Hat. The name Ultrafino had a certain feeling of excitement, uniqueness, and quality. We wanted all of our products to radiate the same feeling of owning an Ultrafino grade hat. And so began Ultrafino Brand Hats.
Ultrafino means ultra-fine in Spanish and it has become the raw definition of the company. Everything we do is aligned to the name. We strive to provide ultra-fine customer service while providing ultra-fine quality hats.
The Future
The core values of Ultrafino are trust, integrity, quality, and social responsibility. We believe it is important to know where your money is going and who is benefiting from your purchase.
Weaving is an art that is unfortunately dying. We at Ultrafino feel passionate about the conservation of this art. The introduction of automated machines and the push for lowering cost is what is killing this art.
Ultrafino was founded on the idea that every hat has a history, and if you listen closely it will tell you of the hands that carefully crafted it. We do not sell hats, we sell works of art with stories and rich history behind them.